Simple, transparent pricing
The mission is free, always. The infrastructure costs money. The commercial arm funds the mission. This is the model, stated plainly.
Standard Licence
Platform access for your workforce
- Full platform access for all employees
- AI-powered triage - instant response
- Peer matching with trained Holdfasts
- End-to-end encrypted messaging
- 24/7 escalation protocol
- Navigation intelligence (local services)
- Family & friend tools
- Employer reporting dashboard
- Seat management (add/remove anytime)
Training Bundle
Platform + workplace training programme
- Everything in Standard, plus:
- Mental Health First Aid for Men programme
- Annual cohort for managers (12–20 people)
- Online self-directed access for all staff
- Facilitator certification option
- Enhanced reporting with training completion
- Priority support
White-Label
Your brand, our infrastructure
- Everything in Training Bundle, plus:
- Own branded subdomain
- Custom branding (logo, colours, messaging)
- Custom escalation protocols
- Advanced analytics & API access
- Dedicated account management
- Ideal for NHS Trusts, charities, unions
The ROI case writes itself
And that's before you count reduced absenteeism, presenteeism, staff turnover, and the human cost that doesn't fit in a spreadsheet.
Frequently asked questions
All data is stored in the UK (EU-West-1, Ireland for AWS services - GDPR jurisdictional alignment). Conversation data is AES-256 encrypted at rest and end-to-end encrypted in transit. We operate a data minimisation policy - we collect only what is needed to deliver the service. No employee conversation data is ever shared with the employer. Your dashboard shows only anonymised aggregate metrics.
Yes. GDPR compliance is embedded in the architecture, not bolted on. Privacy impact assessments are conducted for every feature. Right to erasure is fully implemented across all 14 services. Pseudonymous accounts by default. No commercial use of personal data, no advertising, no data brokerage - structurally impossible under our CIC articles.
A clinical advisory board comprising a consultant psychiatrist, crisis intervention specialist, and safeguarding lead reviews all AI prompts, escalation protocols, and training content quarterly. All AI systems operate under human primacy - they suggest, they never decide. In every acute risk scenario, a trained human supervisor is in the loop within 15 minutes.
Yes. Employees activate a seat with an invitation link but use the platform pseudonymously. No conversation content, no usage details, and no individual engagement data is ever shared with the employer. The employer dashboard shows only aggregate metrics: total seat utilisation, overall engagement trends, and anonymised category data.
We work with employers from 50 employees upwards. Per-employee pricing scales with volume - larger organisations get better rates. Annual contracts with quarterly billing available. No long-term lock-in beyond the initial 12 months.
A Community Interest Company is a legal structure regulated by the CIC Regulator. It has a permanent asset lock - profits cannot be extracted beyond a capped dividend. If the company is wound up, assets go to a similar community enterprise. This means your procurement team can verify that your investment is funding the mission, not shareholders. The Social Value Act 2012 also gives CICs an advantage in NHS and public sector procurement.
Let's talk numbers
15-minute call. We'll walk you through the platform, discuss your workforce, and give you an exact quote.
Request a Demo